Volvo Group is a leading maker of trucks, buses and construction equipment as well as marine (Volvo Penta), aircraft (Volvo Aero) and industrial engines. As part of the group responsible for backing and endorsing all sports, they have helped promote some of the most exciting sporting spectacles on the globe.

Tony Larsson, Head of Sport Sponsorship and Global Events at AB Volvo, explained why the Volvo Ocean Race was the ideal next move for the company. “Volvo has been involved in sports for many years. We have always played a big part in developing major sports. Sailing was a natural continuation for the brand and the decision was not difficult to make. We are fortunate to have found sporting events that we believe in, that can be promoted and that reflects our core values. It is the excitement of the ocean racing that appeal to us and we want to link that excitement to our brand.”

Follow this link to visit the Volvo Group web site